Make Sure Your Presentation Sticks: Use Bookends! [VIDEO]

A captivating beginning and a motivating ending will make your talk memorable.

How can you grab your audience’s attention right from the start?

Get them involved by asking an engaging question and sharing a statistic that will surprise them.

Or, ask a question that requires them to participate such as, “Raise your hand if you….”

Tweet This:

“A successful presentation will draw the audience in from the very start and will send them out with a mission to put what they learned into action. #ImprovTips”

What about a strong closing?

End with a call to action.

Remind the audience about the most important points that you covered and then challenge them to go out with a plan to put what they learned into practice.

With these bookends in place, your next speaking engagement will not only be a hit but will provide real value to your audience.

Learn more about bookending your presentation. Watch the video now.


The next time you’re giving a presentation, focus on an opening that engages your audience right away, and closing with a call to action.

This article is 100% written by a human named Karen Hough. She is the Founder & CEO of ImprovEdge, in the top 4% of women-owned businesses in the US, a 3-time Amazon bestselling author, Yale grad, wife and mom of three.